Vision and Mission
The foundation of EMG is built on the principle of empowerment. The company’s mission is to democratize music distribution, making it accessible to independent artists regardless of their resources. This vision challenges the status quo by prioritizing trust, transparency, and fairness in an industry often criticized for exploiting creators. EMG’s core philosophy is simple but transformative: no artist should feel disadvantaged in pursuing their passion.
The Founder's Perspective
Justin’s personal experiences in navigating the complexities of the music industry inspired the creation of EMG. He recognized the hurdles faced by emerging artists, such as achieving visibility in a crowded market, dealing with exploitative contracts, and managing costly distribution channels. EMG was established not merely as a distribution service but as a platform for fostering artist independence and success.
Business Model
EMG operates on an innovative freemium model. Unlike traditional distributors, the company does not bind artists with contracts, demand a share of royalties, or impose hidden fees. Artists retain 90% of their earnings, ensuring financial control over their creations. The company offers access to all major platforms, including Spotify, Apple Music, and YouTube, without compromising on transparency. Additional services such as branding guidance, artwork design, and promotional strategies are also provided to help artists navigate the competitive landscape.
Key Features
1. Global Accessibility: EMG enables artists to distribute music across multiple platforms, ensuring their work reaches a global audience.
2. Freedom and Support: Combining the best aspects of a label and a distributor, EMG provides artists with professional tools while preserving their independence.
3. Transparent Revenue Sharing: The company’s policy ensures artists receive the majority of their earnings without hidden costs or restrictive terms.
4. Human-Centered Approach: Artists are treated as partners rather than clients, with personalized support and open communication channels.
Impact on the Industry
EMG stands as a disruptor in the traditional music industry. By removing barriers to entry and offering equitable terms, the company positions itself as a champion for independent artists. Its approach underscores a commitment to building a cleaner, fairer music industry where authenticity and creativity take precedence over profit-driven motives.
Future Aspirations
Looking ahead, EMG envisions a transformed industry where artists can thrive without compromising their integrity or creative freedom. By 2026, the company aims to further establish itself as a leader in fair music distribution, creating opportunities for emerging talents and reshaping industry norms.
By integrating innovative practices with a deep understanding of artists’ needs, Extrinsic Music Group is not just a service provider but a catalyst for change, setting new standards for fairness, empowerment, and artistic freedom in the music world.
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L'articolo Informazioni Extrinsic Music Group di Extrinsic Music Group è apparso su Rockit.it il 2024-12-11 11:40:02